Children see things with differed eyes. A deserted pool, or an empty apartment building, for kids everything can be a playground. We invite parents and kids to identify unused spaces and turn them into their dream play space. Mark the location, place a photo or drawing and show your ideas about how to re-imagine the space completely. Oreo brings together designers, builders and the whole community to create this ultimate play space. Concept for a social movement campaign (pitch) in Singapore. My role: Concept, theme, art direction, prototype design.