Wouldn’t it be nice if selecting your health insurance was a easy as choosing from a Mc Donald’s menu. From this insight we developed the new online insurance brand Zekur.nl aimed at students. I have created the interaction concept, thought up the name, and the design principles and with a small team and did the concept pitch presentation at the client. It marked the birth of a whole new online brand. The website created a turnover of more than a 100 million within two years after introduction.